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Chief Strategist · Business Advisory · Toronto

Mitch Parmasar

Lexaltico’s Chief Strategist, who leads the Business Advisory team: corporate strategy, government funding and operational growth.

Mitch Parmasar, Chief Strategist, Business Advisory at Lexaltico LLP

Please note: Mitch is not a lawyer and does not provide legal advice. Where a matter calls for legal advice it is handled by a lawyer at Lexaltico LLP.

About Mitch

Mitch Parmasar

Mitch Parmasar is the Chief Strategist at Lexaltico LLP, where he leads the firm's Business Advisory team. His work sits at the intersection of corporate strategy, government funding, and operational growth, helping entrepreneurs, startups, and established businesses navigate the critical decisions that determine whether a venture scales or stalls.

Before joining Lexaltico, Mitch spent years advising businesses across multiple sectors on go-to-market strategy, business planning, and growth. He has worked with founders on government grant applications and strategic partnerships, always with an emphasis on building sustainable, legally sound structures from the ground up.

At Lexaltico, Mitch works closely with the firm's legal teams to ensure that every business strategy recommendation is reinforced by proper corporate governance and regulatory compliance. The businesses he works with range from early-stage founders to mid-market companies restructuring for growth.

Mitch is known for his direct, results-driven approach. He believes that the best advisory is not theoretical, it is built on real-world experience, honest assessment, and a willingness to challenge assumptions. Whether a business needs its plan pressure tested, a growth strategy designed, or a complete restructuring roadmap, Mitch brings the strategic clarity to make it happen.

Mitch's advisory work covers the full lifecycle of business growth. On the funding side he focuses on government programs, assisting with SR&ED tax credits and applications to IRAP and Ontario innovation grants, and on preparing the financial models and business plans those applications require. On the strategy side, he advises on market entry, competitive positioning, partnership structuring, and operational scaling.

He is particularly experienced in helping professional services firms, technology startups, and family-owned businesses transition from founder-led operations to scalable enterprises with proper governance, advisory boards, and succession planning.

Mitch holds a deep conviction that legal and business advisory should never operate in silos. At Lexaltico, he has helped build an integrated model where business strategy and legal counsel work hand-in-hand, ensuring that every growth decision is commercially sound and legally protected.

Outside of client work, Mitch mentors early-stage entrepreneurs and is an active participant in Toronto's business and startup community. He brings the same energy to every engagement: clarity over complexity, execution over theory, and results over rhetoric.

Practice focus

How Mitch helps

Business strategy
Go-to-market, planning and the structure to scale.
Government funding
Grant and funding applications and agreements.
Growth & operations
The discipline to turn a plan into results.
“Strategy without execution is a wish list. I work with founders and business owners to turn ambition into structure: the right entity, the right plan, and the discipline to follow it.”

Mitch Parmasar

Questions

About Mitch Parmasar

No. Mitch is not a lawyer and does not provide legal advice. Where a matter calls for legal advice it is handled by a lawyer at Lexaltico LLP.
Mitch’s work covers business strategy, government funding and growth and operations.
Mitch works in English.
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Lexaltico LLP was formed in 2024 by Javairia (Jia) Junaid and Junaid Abbasi, continuing the practice founded as Atlas Law Group in 2014. We were established with the vision of creating a multidisciplinary law firm that combines litigation, corporate advisory, and strategic consulting to provide comprehensive legal solutions that go beyond what traditional law firms offer. Our founding principles emphasize client-centered service, accessibility, and excellence across all practice areas.
We have four strategically located offices: Toronto (55 University Ave, Suite 1100), North York (2 Sheppard Ave East, Suite 303), Mississauga (90 Matheson Blvd W, Suite 101), and Oakville (277 Lakeshore Rd E, Suite 408). Each office is positioned near major courts and is easily accessible by TTC, major highways, and parking facilities. All offices offer in-person, phone, and video consultation options.
Our team provides legal services in 13 languages: Arabic, Cantonese, English, Farsi, French, Greek, Gujarati, Hebrew, Hindi, Mandarin, Pashto, Punjabi, and Urdu. We believe language should never be a barrier to accessing quality legal representation, and we carefully match each client with a lawyer or paralegal fluent in their preferred language.
No. The first conversation carries no obligation. We offer no-obligation initial assessments to help you understand your legal position and our approach before committing to anything. Call +1 416 333 6200 or visit our contact page to schedule your initial assessment with one of our lawyers.
Lexaltico serves clients across family law, corporate and commercial law, employment law, immigration law, wills and estates, real estate law, and criminal defence. Our multidisciplinary approach allows us to identify overlapping legal issues and provide integrated solutions. For example, a family law matter may involve corporate assets, tax planning, or immigration consequences. Our lawyers coordinate to address all dimensions of your case.
Yes. All of our lawyers are members in good standing of the Law Society of Ontario (LSO). Many are graduates of Canada's leading law schools, including the University of Toronto Faculty of Law and Osgoode Hall Law School. Our team holds professional liability insurance and maintains the highest standards of professional conduct. You can verify any lawyer's credentials on the Law Society of Ontario website at lso.ca.
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