Meet Basem

Basem Rajjoub is a seasoned Business Development Executive with a diverse background spanning industrial engineering, quality control, regulatory affairs, and production and operations. Originally from Syria, Basem earned his Bachelor of Science in Industrial Engineering from Wichita State University in Kansas, United States of America.

Throughout his career, Basem has worked across multiple jurisdictions including Syria, Saudi Arabia, Quebec, and Ontario, gaining valuable experience in quality control and regulatory affairs for renowned end user clients such as Coca Cola and PepsiCo.

Joining Lexaltico LLP as the Business Development Executive for the Middle East and North Africa (MENA) region, Basem leverages his in-depth knowledge and experience to facilitate immigration opportunities for individuals and businesses seeking to relocate to Canada. Working closely with the firm’s multidisciplinary panel of advisors, Basem specializes in identifying candidates interested in the Startup Visa program and professionals from diverse backgrounds including business management, engineering, nursing, medicine, education, law, and accounting. He collaborates with the legal and business teams to assist in guiding individuals and businesses through immigration pathways such as Express Entry, Provincial Nominee Programs, and various pilot initiatives such as the Rural and Northern Immigration Pilot program.

When Basem arrived in Canada as an immigrant, he encountered the daunting challenge of having virtually no post-settlement support. His personal experience inspired him to appreciate the value of comprehensive immigration and settlement assistance. Basem particularly admires Lexaltico’s unique “Complete Canadian Relocation Package,” which offers comprehensive support from beginning to end, encompassing immigration and settlement assistance. He believes that such holistic support would have been invaluable to him when he first arrived in Canada. Being part of a team that provides this level of care and support ensures that newcomers never feel alone in their journey to settle in Canada and Basem loves being part of their journey.

Fluent in Arabic, his mother tongue, as well as English, and possessing intermediate proficiency in French, Basem’s linguistic abilities enable him to effectively communicate and engage with clients from diverse cultural backgrounds. His passion for sports, particularly swimming, along with hobbies such as photography and tourism, reflects his zest for life beyond the boardroom.

Basem also shares a hometown with Malek Jandali, a Syrian American composer and pianist known for integrating Middle Eastern modes and Arabic Maqams into Western classical music structures. It is Basem’s lifelong dream to witness Malek Jandali perform, showcasing the rich cultural heritage and artistic talent of their shared hometown of Homs, Syria.

Basem Rajjoub’s commitment to helping immigrants achieve economic stability and a better quality of life in Canada, combined with his professional expertise and personal journey, make him an asset to Lexaltico LLP clientele.